Podcorn is a dynamic marketplace that connects brands with the perfect podcasters for authentic, native sponsorships. We simplify the process for both sides, empowering podcasters to monetize their content while helping brands reach engaged audiences through compelling audio storytelling.

No, Podcorn is completely free for podcasters! You won't pay a dime to sign up, browse sponsorship opportunities, or submit proposals. 

Click here to sign up for free and begin browsing sponsorship opportunities.

Yes, you will need to have an active podcast with an RSS feed URL to sign up and begin browsing opportunities. If you aren't sure what your show's RSS feed URL is, you can search for it here.

We charge a 10% fee on completed sponsorships to support our work in providing you with opportunities and maintaining a secure, easy-to-use platform for brand collaboration. This helps us offer more resources and opportunities for you!

Want to ensure you receive your desired payment after our fee? Consider adding a 10% buffer to your proposal price.

Yes, you can manage multiple shows or a network from a single Podcorn account. Check out the instructions in our help center.

Podcorn is open to podcasters at all levels. However, if you’re new to podcasting or have a small audience (fewer than a few hundred listeners or downloads per episode), it might be more beneficial to focus on producing more episodes and growing your audience first. You can always return to Podcorn and seek sponsorships once your audience has grown.

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It doesn’t cost anything to send proposals, and there’s no limit to how many you can send.

For best results, we recommend tailoring each proposal to the specific opportunity and only sending proposals to brands that align well with your show and audience. Avoid copying and pasting generic proposals or sending them to every opportunity.

While we can't guarantee a specific sponsor match, we encourage you to reach out to brands you love. Think your podcast would be a perfect fit for a particular company? Let them know about Podcorn! We'll happily guide them through the process of setting up their first campaign, so you can start collaborating. 

We don’t require brands to approve or reject proposals, which means you might not always get a response. We understand that waiting can be frustrating. If you haven’t heard back from a brand within a reasonable timeframe, don’t hesitate to explore other opportunities.

Want to boost your proposal success rate? Check out our proposal best practices guide for tips on crafting winning proposals.

Yes, you can view and edit your proposal after it has been submitted, if you need to.

Just go to Sponsorships > Proposals Sent > Edit Proposal.

We understand it can be tough finding the perfect sponsor. Don't give up! Building strong partnerships takes time. Keep creating great content and exploring new opportunities.

Here are a few tips that might help:

By following these suggestions, you can create more compelling proposals and increase your chances of securing sponsorships.

Currently, Podcorn is primarily set up to help individual shows find sponsorship opportunities. However, if you provide us with a list of your network's shows, including the average number of downloads per episode over a 30-day period, demographic information (such as age and gender), and each show's category, we'd be happy to pass along that information to our campaigns team who works to connect sponsors with shows that align well with their campaigns. 

We currently focus on matching podcasters and brands through our platform. While we don't sponsor shows directly, we encourage you to explore sponsorship opportunities on Podcorn. Create a free account, browse campaigns, and submit proposals. You might just find your perfect match!

We're currently working on a feature to allow you to restore any campaign opportunities you’ve hidden. Until then, please be mindful when hiding opportunities in your dashboard! 

You are not legally required to complete work for any proposals you’ve had approved. However, we strongly recommend doing your best to finish any campaign you're approved for, as backing out or not completing the work can create a poor experience for the brand that hired you.

We want to ensure everyone has a positive experience with Podcorn, and we appreciate your help in achieving this. If you encounter any issues or have a poor experience, please let us know! We’ll do our best to assist you.

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Brands are required to pay for the sponsorship upfront when they decide to hire you. We hold the funds securely in escrow throughout the campaign and release them as soon as the brand approves the content you’ll be publishing on your show.

You can choose to receive payments through either Stripe or PayPal. Simply set up your preferred payment method in the Settings > Payout Method section of your Podcorn dashboard.

We charge a 10% fee on completed sponsorships to support our work in providing you with opportunities and maintaining a secure, easy-to-use platform for brand collaboration. This helps us offer more resources and opportunities for you!

Want to ensure you receive your desired payment after our fee? Consider adding a 10% buffer to your proposal price.

While we recommend setting up your payments account right away, you can choose to connect Stripe or PayPal after you’ve been hired for a campaign if you prefer.

Don’t worry, we’ll hold onto your earnings until your payment account is set up. Once you connect your payment account, your funds will be transferred automatically.

Once the brand approves the content submission for the campaign, the funds will be transferred to your payments account (assuming you've set one up). 

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Here are the types of ads or sponsored content that brands can ask for: 

Host-read sponsorships:

15 – 90 second ad spots read in your own voice, making them more engaging and less disruptive for listeners than traditional commercials. The goal is to authentically and genuinely integrate a brand, product, or service into your episode.

Pre-roll ad:

Usually, a 15 – 30 ad at the beginning of the podcast episode.

Mid-roll ad:

Usually, a 60 – 90 ad towards the middle of the podcast episode when the listeners are already engaged.

Post-roll ad:

15 – 30 seconds at the end of the podcast. 

Native sponsorships align with the content or topic of your episode, making them more authentic for brands and engaging for listeners.

A guest interview is when you bring on a friend, influencer, celebrity, fellow podcaster, or another relevant person to interview on your show.

A creative integration seamlessly integrates a brand, product, or service into the natural flow of a podcast episode, making it engaging and relevant to the audience. It's more than just a mention; it's a natural fit that enhances the listening experience.

A topical discussion involves the host exploring a specific subject or theme relevant to the brand, product, or service. This allows for a more in-depth conversation and can provide valuable insights to the audience. For example, a show could feature a discussion on green energy or the benefits of electric vehicles in an episode sponsored by Tesla.

In a review, the host reviews a product during an episode and discusses their experience with their audience.

A giveaway & contest is when a brand, product, or service wants to share promotional codes, products, and freebies with the host’s engaged listeners.

A Roundtable Panel is a group discussion where a podcaster and expert guests debate and educate on a chosen topic related to the brand's industry and include a brand in the discussion.

Many brands or sponsors are fine with improvisation in an ad read and prefer a natural and authentic delivery rather than a scripted one.

However, some brands may provide a script or exact message that they’d like you to read. It’s best to discuss this with each brand or sponsor if their campaign details don’t specify their preference.

Currently, you can only include one of each ad type per episode. However, we will soon roll out an update that allows you to include up to three pre-roll or mid-roll ads per episode. Stay tuned for this upcoming update!

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The Podcast analytics prefix is a short URL prefix ( https://pdcn.co/e/ ) that can be added to your show's episode audio file URLs through most podcast hosting providers. It allows our system to keep track of how many download requests are being sent to your episodes.

Yes, as long as you can provide episode download data via screenshots, that will be sufficient for most sponsors.

If your current podcast hosting platform or setup does not provide any analytics for your podcast, we'd recommend moving your show to a hosting platform that does. You can see a list of Apple's recommended podcast hosting platforms here.

We have also developed a new feature that allows for manual stats upload. Check out the instructions in our help center.

Go to the Settings page in your Podcorn dashboard and click on the Connect My Stats tab. If everything is set up correctly, you should see a green message that says Connected.

Please note: It may take up to 24 hours for your dashboard to update after you've set up the Podcorn analytics prefix. 

This has to do with how download requests are filtered and reported. Without getting into too much detail, if your podcast host is currently IAB compliant or certified, they are filtering out some of the download requests made to your episodes to meet the podcast measurement guidelines created by the Interactive Advertising Bureau (the IAB).
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Podcorn is currently working on getting IAB certification to ensure the most accurate analytics reporting possible, but in the meantime, we recommend referring to and reporting your hosting platform's download numbers when talking to sponsors or potential sponsors about your show.

To see a current list of podcast hosting platforms that are IAB certified, visit https://iabtechlab.com/compliance-programs/compliant-companies/#podcast.

IAB compliant means that the podcast hosting platform follows IAB's measurement guidelines for podcast analytics measurement and reporting.

IAB-certified means that the host has been through a third-party review to ensure that their system exactly meets IAB's measurement guidelines. Certification is widely considered to be the better of the two. 

Learn more about IAB compliance and certification here. 

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We understand you might be considering moving on from Podcorn. While we'd be sad to see you go, we completely respect your decision.

Here are your options:

If you move your show to a new podcast hosting platform or need to change the RSS feed URL for your show for any other reason, please let our support team know by sending an email to support@podcorn.com. Please include the name of your show and your show's new RSS feed URL.  

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Still have questions or need a hand with anything? Our friendly support team at support@podcorn.com is always happy to help! Whether it's about exploring features, or anything else podcast-related, don't hesitate to reach out.
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