Here are the types of ads or sponsored content that brands can ask for:

Host-read sponsorships:

15-90 second ad spots read in your own voice, which makes them more engaging and less disruptive for listeners than traditional commercials. The goal is to integrate a brand, product, or service into an episode in an authentic and genuine way.

Pre-roll ad:

Usually a 15 – 30 ad at the beginning of the podcast episode.

Mid-roll ad:

Usually a 60-90 ad towards the middle of the podcast episode when the listeners are already engaged.

Post-roll ad:

15 – 30 seconds at the end of the podcast.

Native sponsorships fit the content/topic of your episode, making them more authentic for brands and engaging for listeners.

A guest interview is when you bring on a friend, influencer, celebrity, fellow podcaster, or someone relevant to interview on your show.

A creative integration is when a brand, product, or service wants the host to seamlessly integrate their company to the show’s episode and audience in a compelling and interesting way.

A topical discussion is when a brand, product, or service wants the host to discuss a topic related to their brand, product, or service. For example, a show could do a topical discussion about green energy or the value of electric vehicles for an episode sponsored by Tesla.

In a review, the host reviews a product during an episode and discusses their experience with their audience.

A giveaway & contest is when a brand, product, or service wants to share promotional codes, products, and freebies with the host’s engaged listeners.

A Roundtable Panel is a group discussion where a podcaster and expert guests debate and educate on a chosen topic related to the brand's industry and include a brand in the discussion.