Here are the types of ads or sponsored content that brands can ask for:

Host-read sponsorships:

15 – 90 second ad spots read in your own voice, making them more engaging and less disruptive for listeners than traditional commercials. The goal is to authentically and genuinely integrate a brand, product, or service into your episode.

Pre-roll ad:

Usually, a 15 – 30 ad at the beginning of the podcast episode.

Mid-roll ad:

Usually, a 60 – 90 ad towards the middle of the podcast episode when the listeners are already engaged.

Post-roll ad:

15 – 30 seconds at the end of the podcast.

Native sponsorships align with the content or topic of your episode, making them more authentic for brands and engaging for listeners.

A guest interview is when you bring on a friend, influencer, celebrity, fellow podcaster, or another relevant person to interview on your show.

A creative integration seamlessly integrates a brand, product, or service into the natural flow of a podcast episode, making it engaging and relevant to the audience. It's more than just a mention; it's a natural fit that enhances the listening experience.

A topical discussion involves the host exploring a specific subject or theme relevant to the brand, product, or service. This allows for a more in-depth conversation and can provide valuable insights to the audience. For example, a show could feature a discussion on green energy or the benefits of electric vehicles in an episode sponsored by Tesla.

In a review, the host reviews a product during an episode and discusses their experience with their audience.

A giveaway & contest is when a brand, product, or service wants to share promotional codes, products, and freebies with the host’s engaged listeners.

A Roundtable Panel is a group discussion where a podcaster and expert guests debate and educate on a chosen topic related to the brand's industry and include a brand in the discussion.