How should I price myself if my show gets less than 1000 downloads per episode?
If your podcast gets on average under 1,000 downloads per episode, then we recommend charging a flat rate per sponsorship.
For pre-roll and mid-roll ads, $15-40 is a flat rate that most brands are comfortable with.
You can ask for more for custom work like reviews and interviews, since you'll be investing more time and effort. $40-$100 is the range we recommend starting out at for custom work.
You could also offer to bundle several episode sponsorships for one price to make your offer more appealing for brands.
Q: How should I price myself if my show gets more than 1000 downloads per episode?
If your show gets over 1,000 downloads per episode, you can either charge a flat rate that you feel is fair, or use a CPM pricing model (X number of dollars per thousand downloads/listens).
For pre-roll or mid-roll ads, $15-$30 CPM seems to be a range a most brands are comfortable with.
It's common to charge a slightly higher flat rate or a range of $30-$50 CPM for anything that is a more integrated and custom for the brand, such as in-depth product reviews, interviews, topical discusions, etc.
If you decide to go with a higher price, it's important to put together a compelling story about how you’re going to bring value to the brand and create big results for the campaign.
Q: Can prices be negotiated or updated?
Yes, brands do have the option to negotiate for a different price. If you agree to the change, you can update your proposal.
To update a sent proposal, visit the Sponsorships page, then click to open the Sort By dropdown menu, then select Sort By: Proposals Sent.
You should then see your sent proposals. Click the Edit Proposal button to update the proposal.