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How to Find Your Podcast Audience Demographic Information
How to Find Your Podcast Audience Demographic Information

Spotify is currently the best place to find demographic information about your show. Here's how to find that information in Spotify.

David Kierzkowski avatar
Written by David Kierzkowski
Updated over a week ago

Currently, most podcast listening apps and platforms do not or are not able to provide demographic information (age, gender) about your podcast audience. 

However Spotify does provide this information, so here's how to see the demographic information that Spotify provides:

  1. Click/tap on Catalog, then click/tap on your show 

  2. Click on the Audience tab (see first screenshot below) 

  3. Change the date range to "All Time"

  4. Scroll down till you see the Age and Gender information

  5. Take a screenshot of each section (see second screenshot below)

You can see demographic information for your show, or on a per-episode basis. 

Keep these screenshots handy, as sponsors will most likely ask for this information.

Want to learn more about audience demographics and how to define your podcast audience? Check out:

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