Skip to main content
All CollectionsTips & Tricks
How to Find Your Podcast Audience Demographic Information
How to Find Your Podcast Audience Demographic Information

Spotify is currently the best place to find demographic information about your show. Here's how to find that information in Spotify.

David Kierzkowski avatar
Written by David Kierzkowski
Updated over 3 months ago

Currently, most podcast listening apps and platforms do not offer demographic information (such as age and gender) about your podcast audience.

However, Spotify does provide this data. Here’s how you can view the demographic information on Spotify:

  1. Click or tap on Catalog, then select your show 

  2. Click on the Audience tab (see first screenshot below

  3. Change the date range to All time

  4. Scroll down till you see the Age and Gender information

  5. Take a screenshot of each section (see second screenshot below)


You can view demographic information for your entire show or on a per-episode basis. 

Keep these screenshots handy, as sponsors will likely request this data.

Want to learn more about audience demographics and defining your podcast audience? Check out:

Did this answer your question?