Q: How much should I expect to earn?
The rates are up to you and can vary depending on the campaign. It will also depend on the brand's budget, the type of ad or sponsorship, your show and audience, and of course how much you'd like to earn!
Podcorn gives you full control over your pricing, but we recommend different pricing ranges based on the size of your podcast.
Q: How should I price myself if my show gets less than 1000 downloads per episode?
If your podcast averages fewer than 1,000 downloads per episode, we recommend setting a flat rate for sponsorships.
For pre-roll and mid-roll ads, a flat rate of $15-$40 is typically acceptable to most brands.
For custom work such as reviews and interviews, which require more time and effort, consider starting with a rate between $40-$100.
You could also offer bundle deals for multiple episode sponsorships to make your offer more attractive to brands.
Q: How should I price myself if my show gets more than 1000 downloads per episode?
If your show averages over 1,000 downloads per episode, you can choose to charge a flat rate or use a CPM pricing model (X number of dollars per thousand downloads/listens).
For pre-roll or mid-roll ads, a CPM rate of $15-$30 is generally acceptable to most brands.
For more integrated and custom content, such as detailed product reviews, interviews, or topical discussions, you can charge a higher flat rate or a CPM rate in the range of $30-$50.
If you decide to go with a higher price, make sure to present a compelling case about how you will deliver value and achieve significant results for the brand’s campaign.
Q: Can prices be negotiated or updated?
Yes, brands can negotiate for a different price. If you agree to the new terms, you can update your proposal.
To make changes to a submitted proposal, go to the Sponsorship page and select
Proposals Sent.
Once you’re on the Proposals Sent page, you’ll see a list of your sent proposals. Click the Edit Proposal button to make updates.
Q: How do I get paid?
After signing up for a free Podcorn account, you can browse available sponsorship opportunities, also known as campaigns. When you find a suitable campaign, send a proposal to the brand.
If the brand decides to collaborate with you, they will accept your proposal, and you’ll receive an email notification. A workroom for the campaign will then be created in your Podcorn dashboard.
Brands are required to pay for the sponsorship upfront. The funds will be held securely in escrow while you create the sponsored content, ensuring your security.
Once you submit the sponsored content for review and approval through the workroom, the funds will be released to your account as soon as the brand approves the audio file.
You can choose to receive payments via Stripe or PayPal. Set up your preferred payment method by going to Settings > Payout Method in your Podcorn account.
Q: How does Podcorn make money?
Podcorn is free to sign up and use. We charge a 10% fee on completed sponsorships to support our work in providing you with opportunities and maintaining a secure, easy-to-use platform for brand collaboration. This helps us offer more resources and opportunities for you!
Want to ensure you receive your desired payment after our fee? Consider adding a 10% buffer to your proposal price.
Need more help? Our friendly support team is always happy to answer your questions. Feel free to reach out at support@podcorn.com